There’s an old axiom that says you never want to know how the sausage gets made. That the most tasty, beautiful or beneficial things come from unsavory places and can be a mess to produce. Well, the same is true in advertising. Behind the scenes it gets ugly. There are debates, arguments and even fights. But when creatives maintain focus, have high standards and never give up, the results are amazing. Check out how this student crafted the crap out of a campaign celebrating craftsmanship. Delicious.