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CHANTELL S.

THE EXCLUSIVE COMPANY

There’s a saying in pest control that relates to advertising. Got your attention? It’s that when baiting a mousetrap, leave room for the mouse. The reason most ads fail is that people stuff them with too much cheese. This campaign unwittingly lures viewers into a game where they become active participants in guessing which song the retailer is selling. How many can you get? Snap. Gotcha.

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