Student Work

Just because you’re an art director doesn’t mean you can’t think copy. And just because you’re a copywriter doesn’t mean you shouldn’t think visually. In fact, agencies crave picture people who aren’t afraid to write and word people who can imagine solving problems through imagery. This student, a copywriter, came up with an arresting visual trick to get readers to believe that even a small part of them would make them a great Big Brother or Sister. The copy’s pretty damn good too.