Most clients and some agencies would look at this campaign and call it negative. Nails in tires, boats sinking, people catching STDs, etc. But look deeper. It puts the brand in an incredibly positive light. And it nails (sorry) the main product benefit. With a slow cooker, no matter how bad your day, there’s a good meal waiting for you at the end. Would an overly photoshopped family eating exceedingly stylized food stopped you in your tracks?