Student Work

Chapped lips are a pain in the ass. Perhaps that’s why there are hundreds of companies providing solutions to this perpetual problem. Being one of the first isn’t always an asset. Especially with newer, flashier competitors. Playing off the adage that if you can’t fight it, feature it, this student used Carmex’s iconic cap as a visual metaphor and just five words to renew this 84-year-old’s relevance.